PHERES Jewellery
The PHERES jewellery collection consists of exquisite designs using only the highest quality gems of top colour and clarity. Our speciality is to produce classic designs using extremely rare and coloured diamonds. For exclusive pieces Narcisa goes to auctions around the world and selects very rare diamonds. She works especially with very rare pink, blue or red diamonds that she has access to through her long time partners.
In order to give a wider choice of designs to our customers Narcisa Pheres works in collaboration with one of the designers from Harry Winston in London.
All of our jewellery is handmade by very skilled artisans in Japan.
其中這次主要介紹的PHERES弗瑞斯男裝擁有超過2000種懷舊設(shè)計（1910-1940年）和印花絲綢。其制作工匠是在意大利手工制作上擁有上百年歷史的家族手工匠并采用傳統(tǒng)的Lavorazione Artigianale 手工加工工藝制作，由于純手工制作的原因，每年生產(chǎn)都限定在一定數(shù)量，每條領(lǐng)帶需要3個小時的手工縫制，每個西裝則需要至少3個星期的手工制作，每套衣服和領(lǐng)帶均由自己的獨(dú)自編 號，同時PHERES獨(dú)家設(shè)計的領(lǐng)帶使用了獨(dú)有的獨(dú)特絲綢設(shè)計，曾多次被被Men's Folio Magazine, March 2009 Pg 31. Pleaes see attached PDF for article and photo評為「世界上最華麗的領(lǐng)帶」。 PHERES領(lǐng)帶全部手工制作，整條領(lǐng)帶均由絲綢制成﹔并分為3/5/7折。
PHERES Ladies Collection
Narcisa Pheres has also been designing women?s wear from the beginning of her career. She specializes in Haute Couture designs but plans to develop a Prêt-à-Porter collection for women?s wear within the PHERES brand.
Narcisa has designed unique dresses for a select clientele including Miss Universe, Miss World and other international celebrities.
Fabrics for dresses are always sourced from Italy and France from the highest quality collections available. We also have our own collection of silk fabrics that we use for Couture gowns.
PHERES is producing some of the most exclusive ties in the world (design wise as well as fabrics used). Many times PHERES ties have been named as the most luxurious ties in the world.
PHERES owns over 2000 vintage (1910-1940) designs and patterns for silk that can be used for creating “one- of-a-kind” ties.
PHERES ties are entirely made of silk front and back and come in different shapes with 3, 5 or 7 folds.
Our „Swarovski? tie collection is a very limited edition where we only make four ties per colour. Every single tie from our limited collection comes with a serial number and is hand signed by the designer.
PHERES is well known for offering one-of-a-kind designs to royalty and international celebrities.
餐后我在參觀其商場區(qū)域的時候我好奇拿起領(lǐng)帶確實看到領(lǐng)帶的每個面都是一個完整的面，前后背兩面都是一樣的做工，其他的品牌領(lǐng)帶則只是前面精美，背面與前面制作均不一樣的兩面。再看到她 展示的男裝西裝里面，最新款的是沒有西裝里襯的，我們傳統(tǒng)觀念里面認(rèn)為，品牌的里襯是否精美決定了這個品牌的產(chǎn)品品質(zhì)，于是我好奇詢問個種原因，娜西莎•弗瑞斯女士談到這只是今年的一 個夏裝風(fēng)格而已，現(xiàn)在流行的男裝西裝里面大部分沒有里襯的，當(dāng)然這個是隨著市場動態(tài)的一種設(shè)計風(fēng)格，每年都會不一樣的，哦，原來如此，希望我們別在受這些傳統(tǒng)觀念所限制。
Leading visionary of the brand is our chief creative officer and head designer, Narcisa Pheres together with our team of designers in Italy. The entire production is carried out in Italy using the traditional “Lavorazione Artigianale” technique.
PHERES hopes to bring luxury back to its roots by creating very exclusive products of extremely high quality that the niche market of connoisseurs truly appreciates.
We believe that true luxury is in the details so we pay maximum attention to every step in the design and making process.
Sandy陳星?。?/strong>看著手中做工精細(xì)的西裝，但目前國內(nèi)并沒有很多消費(fèi)者知道你們的品牌，您們又是采取什么樣的宣傳模式呢？
娜西莎•弗瑞斯女士：其實我們目前的情況并不需要很多人知道了解我們，畢竟我們是高定手工奢侈品，雖然價格并不見得比別人品牌高，但是我們每年能夠提供的量是非常有限的，我們希望是真正喜歡我們衣服的人士來穿著我們的品牌。
Sandy陳星?。?/strong>這似乎在中國市場觀點(diǎn)來看，有些寸步難行，倘若您們沒有對外宣傳，那么人們就無從得知，談何成為您的品牌消費(fèi)者呢？
娜西莎•弗瑞斯女士：是這樣的，我的意思是我們更愿意穩(wěn)步開始我們的品牌，我們通過每年在意大利及一些時裝周時舉辦一些私人宴會的形式來推廣我們的品牌，那些被邀 請的人士則是我們的潛在消費(fèi)群體，我們不選擇在非常公開的媒體場合上大肆宣傳我們的產(chǎn)品，因為我們的客戶群體希望他們的選擇并不是大街上每個人都穿的“大眾化高價商品”，其次我 們的服務(wù)更像是定制的多，每位客戶致電我們，我們都會提供系列的定制服飾，比如西裝，襯衣，及相關(guān)的佩戴品等，而不僅僅是一個衣服，更多的是服務(wù)的層次賦予了我們的品牌客戶與眾不同的感受 。
