PHERES Jewellery
The PHERES jewellery collection consists of exquisite designs using only the highest quality gems of top colour and clarity. Our speciality is to produce classic designs using extremely rare and coloured diamonds. For exclusive pieces Narcisa goes to auctions around the world and selects very rare diamonds. She works especially with very rare pink, blue or red diamonds that she has access to through her long time partners.
In order to give a wider choice of designs to our customers Narcisa Pheres works in collaboration with one of the designers from Harry Winston in London.
All of our jewellery is handmade by very skilled artisans in Japan.
其中這次主要介紹的PHERES弗瑞斯男裝擁有超過2000種懷舊設(shè)計（1910-1940年）和印花絲綢。其制作工匠是在意大利手工制作上擁有上百年歷史的家族手工匠并采用傳統(tǒng)的Lavorazione Artigianale 手工加工工藝制作，由于純手工制作的原因，每年生產(chǎn)都限定在一定數(shù)量，每條領(lǐng)帶需要3個小時的手工縫制，每個西裝則需要至少3個星期的手工制作，每套衣服和領(lǐng)帶均由自己的獨自編 號，同時PHERES獨家設(shè)計的領(lǐng)帶使用了獨有的獨特絲綢設(shè)計，曾多次被被Men's Folio Magazine, March 2009 Pg 31. Pleaes see attached PDF for article and photo評為「世界上最華麗的領(lǐng)帶」。 PHERES領(lǐng)帶全部手工制作，整條領(lǐng)帶均由絲綢制成﹔并分為3/5/7折。
PHERES Ladies Collection
Narcisa Pheres has also been designing women?s wear from the beginning of her career. She specializes in Haute Couture designs but plans to develop a Prêt-à-Porter collection for women?s wear within the PHERES brand.
Narcisa has designed unique dresses for a select clientele including Miss Universe, Miss World and other international celebrities.
Fabrics for dresses are always sourced from Italy and France from the highest quality collections available. We also have our own collection of silk fabrics that we use for Couture gowns.
PHERES is producing some of the most exclusive ties in the world (design wise as well as fabrics used). Many times PHERES ties have been named as the most luxurious ties in the world.
PHERES owns over 2000 vintage (1910-1940) designs and patterns for silk that can be used for creating “one- of-a-kind” ties.
PHERES ties are entirely made of silk front and back and come in different shapes with 3, 5 or 7 folds.
Our „Swarovski? tie collection is a very limited edition where we only make four ties per colour. Every single tie from our limited collection comes with a serial number and is hand signed by the designer.
PHERES is well known for offering one-of-a-kind designs to royalty and international celebrities.
餐后我在參觀其商場區(qū)域的時候我好奇拿起領(lǐng)帶確實看到領(lǐng)帶的每個面都是一個完整的面，前后背兩面都是一樣的做工，其他的品牌領(lǐng)帶則只是前面精美，背面與前面制作均不一樣的兩面。再看到她 展示的男裝西裝里面，最新款的是沒有西裝里襯的，我們傳統(tǒng)觀念里面認為，品牌的里襯是否精美決定了這個品牌的產(chǎn)品品質(zhì)，于是我好奇詢問個種原因，娜西莎•弗瑞斯女士談到這只是今年的一 個夏裝風(fēng)格而已，現(xiàn)在流行的男裝西裝里面大部分沒有里襯的，當然這個是隨著市場動態(tài)的一種設(shè)計風(fēng)格，每年都會不一樣的，哦，原來如此，希望我們別在受這些傳統(tǒng)觀念所限制。
Leading visionary of the brand is our chief creative officer and head designer, Narcisa Pheres together with our team of designers in Italy. The entire production is carried out in Italy using the traditional “Lavorazione Artigianale” technique.
PHERES hopes to bring luxury back to its roots by creating very exclusive products of extremely high quality that the niche market of connoisseurs truly appreciates.
We believe that true luxury is in the details so we pay maximum attention to every step in the design and making process.
Sandy陳星?。?/strong>看著手中做工精細的西裝，但目前國內(nèi)并沒有很多消費者知道你們的品牌，您們又是采取什么樣的宣傳模式呢？
娜西莎•弗瑞斯女士：其實我們目前的情況并不需要很多人知道了解我們，畢竟我們是高定手工奢侈品，雖然價格并不見得比別人品牌高，但是我們每年能夠提供的量是非常有限的，我們希望是真正喜歡我們衣服的人士來穿著我們的品牌。
Sandy陳星?。?/strong>這似乎在中國市場觀點來看，有些寸步難行，倘若您們沒有對外宣傳，那么人們就無從得知，談何成為您的品牌消費者呢？
娜西莎•弗瑞斯女士：是這樣的，我的意思是我們更愿意穩(wěn)步開始我們的品牌，我們通過每年在意大利及一些時裝周時舉辦一些私人宴會的形式來推廣我們的品牌，那些被邀 請的人士則是我們的潛在消費群體，我們不選擇在非常公開的媒體場合上大肆宣傳我們的產(chǎn)品，因為我們的客戶群體希望他們的選擇并不是大街上每個人都穿的“大眾化高價商品”，其次我 們的服務(wù)更像是定制的多，每位客戶致電我們，我們都會提供系列的定制服飾，比如西裝，襯衣，及相關(guān)的佩戴品等，而不僅僅是一個衣服，更多的是服務(wù)的層次賦予了我們的品牌客戶與眾不同的感受 。
Sandy陳星?。?/strong>就是你們選擇的推廣形式是活動定點邀請的形式來開拓你們的服務(wù)品牌，我對你們的品牌定義為成“服務(wù)品牌”，因為你們售賣的不再是一個服裝單品消費，擁 有更多的增值服務(wù)，舉例是系列的搭配服務(wù)，整套定制服務(wù)等。不知我這樣理解是否準確呢？
娜西莎•弗瑞斯女士：示確實如此，我們非常重視我們的每一位客戶，所以我們品牌提供的不再是單一的服裝感念，這就是為什么我們會有不用的品牌線來配合客戶的日常需 求，而這些需求都不再是單一銷售，而是整體服務(wù)里的一個環(huán)節(jié)，否則我們大肆宣傳后，我們擔心后期服務(wù)跟不上的話，會讓我們辛苦累積的客戶都慢慢丟失，其次更嚴重的是品牌專注度，認可度不強 的話，那么我們的客戶就非常容易被其他的品牌所帶走，當然我并非指我們的客戶就只賣我們的產(chǎn)品，而是我們可以在客戶的日常采購單里面占有穩(wěn)定的一個比例就可以了。
PHERES Clothes: Suits and Shirts
PHERES uses for its collection high-end fabrics such as silk, cashmere, wool /silk, blends, Egyptian cotton and the finest leather all from top Italian suppliers. Finished products display perfect tailoring and elaborated hand details.
By using a combination of quality materials and classic design we ensure that our collections consist of timeless pieces that will not go out of fashion after a season but can be worn in different combinations over the years.
Sandy陳星?。?/strong>也就是說您們當然愿意客戶消費您們的產(chǎn)品，但是您們更愿意看到客戶是穩(wěn)固的忠實客戶，對你們品牌忠誠度是維持在一定的比例上的，對嗎？
娜西莎•弗瑞斯女士：可以這么理解。
Sandy陳星?。?/strong>假如真如您所說的，我想詢問您一個比較尖銳的問題，目前很多國際品牌，不管是化妝品或者服裝針對不同的區(qū)域市場，提供的質(zhì) 量和服務(wù)都不一樣的，事實上也有很多品牌在面對中國消費者時提供的并非是我們理解的歐美的質(zhì)量和服務(wù)，當然也里面也有一部分原因是中國的準入標準低于歐美國家，但是這些舉動引發(fā)了中國消費 者很大的情緒不滿？那么PHERES 品牌在這個問題上的態(tài)度和處理又是如何呢？
娜西莎•弗瑞斯女士：我不知道別的品牌如何，但是我屬下的品牌在全世界不管哪個地區(qū)，都是一樣的服務(wù)和一樣的質(zhì)量，不會存在質(zhì)量和服務(wù)上的差異對待，但是有可能存在的只是在設(shè)計風(fēng)格或者面料選擇上的分別，但這 個分別主要體現(xiàn)在區(qū)域物料風(fēng)格并不是指質(zhì)量上的，當然更不會出現(xiàn)在某個地區(qū)，比如在中國提供低于其他地區(qū)產(chǎn)品質(zhì)量的產(chǎn)品，盡管中國的準入標準低于歐美，對我們來說，客戶是一樣的，我們的品牌代表著我們質(zhì)量和服務(wù)，必須是一致延續(xù)的，所以在這個問題上，我想倘若中國消費者可以放心，我們的產(chǎn)品更多的是口碑傳遞，都是一個朋友圈子里面帶來的穩(wěn)定客戶增長的多。 比如我們很多客戶 都是從國內(nèi)到香港我們的店里面來采購我們品牌。國內(nèi)目前還不能沒有看到PHERES 品牌，但是我們也逐步在和中國的企業(yè)在談國內(nèi)開店的想法。這次我們選擇風(fēng)尚中國做采訪也是一樣的， 我們也歡迎 和希望能夠與中國媒體進行這樣的交流溝通，也希望《風(fēng)尚中國》這次的采訪帶來更多的讀者關(guān)注和更多的合作機會。
最后我們《風(fēng)尚中國》也希望能夠盡快的在中國地區(qū)看到娜西莎•弗瑞斯女士帶領(lǐng)PHERES 品牌，一個真的能夠?qū)χ袊M者尊重，提供無差別對待服務(wù)的意大利品牌。
PHERESLeather Goods
The PHERES leather goods collection consists of few but very exclusive products. Handmade leather bags (travelling bag for men), handmade and hand painted leather shoes, belts and our signature product - stingray shoes that have been featured in fashion magazines which caught the attention of the fashion world.
We also offer made to measure services to our customers for our leather goods. With over 50 colours of leather (crocodile, python, ostrich, stingray, calf) and many different styles to choose from PHERES customers are offered ultimate luxury.
PHERES Accessories: Cufflinks
PHERES cufflinks are made of gold and platinum with precious and semi precious stones (diamonds, sapphire, amethyst etc). All cufflinks are entirely hand made in either Belgium or Japan by skilful artisans, following the original designs of our brand.
Our designer often collaborates with internationally acclaimed artists to create limited collections. For one collection Narcisa Pheres hand selected Murano glass from an acclaimed Venetian artisan from his „Aventurina? art collection. The Murano glass was inflated with 24k gold powder and cut into very unique shapes then set in gold. Each pair of cufflinks were unique art pieces and cannot be reproduced.
Photography Gallery
Miss Universe, Singapore 2009
PHERES show at American club,Singapore 2008
Private viewing for VIPs,Kuala Lumpur 2008
PHERES by Monti collection,Veneto Italy 2008 - 2009
PHERES Family
Our Chief Desiger, Narcisa Pheres has well established relations with top Italian manufacturers, fabrics suppliers and Italian luxury brands.
Because of the exclusivity and quality of our products we have a consistent referral of business by word of mouth. And so PHERES has acquired an ever growing number of brand ambassadors (Celebrities, CEO?s, Diplomats, Miss Universe, Miss World, Top Professionals and Famous Sportsmen etc) and swiftly gained international recognition.
Pheres(弗瑞斯)品牌庫 : http://brand.fengsung.com/Pheres/
